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Hear From The People That Matter

The Lead Engine Training Series

Generate consistent, relevant leads on automatic with this proven system

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Clients Include:

Brands // Birra Moretti, Foster’s, Newcastle Brown Ale, Reckitt Benckiser, Soap & Glory, Wagamama, The National Trust, RS Components.

Entertainment // A&E Networks, BBC, Channel 4, Discovery Channel, Fox, Kudos Film & TV, London Film Festival, Momentum, National Geographic, Red Planet, Stage Entertainment, The British Film Institute, Universal.

Design and Branding // 1HQ, Dexter Moren, Fereday Pollard, FutureBrand, PDD, Promise Communispace, Engine, Precipice, Scott Brownrigg, Shed, APD Interiors, Eckersley O’Callaghan, Loft, Produce UK, Nulty Lighting, Da Fonseca Interior Design.

Fashion // Global Fashion Awards, WGSN, Crew Clothing, Sefton Fashion, Songa Designs.

Agencies //  Immediate Media, Emoderation, Transmute, Aesop, Premier PR, MPR Consulting, Leland Music.

Healthcare //  Roche, Janssen

Associations //  IPSE, Design Business Association.

Small Businesses & Entrepreneurs //  Adrem, Brand Potential, Barlow Doherty, Brand Talk, Rock Mens Hair Salon, Click Software, Crowdshed, Contractor Calculator, Emma-Louise Smith, Healing Boobies, Fresh Collect, Inkspiller, JJ Miller, Kiddi Compare, Nationwide Platforms, Organic Cookery School, Own Your Stage, Rush UK Trampoline Parks, Shopfitting Warehouse, Heart Parenting, The Centred Mamma Project, Susannah Westwood, People Savvy, Kara G Recruitment, Noomi Natan Coaching, Karen Quinn, Olivia Hill Social Media, Rachel Foy, Noomi Natan, All Star Pet Minding, Arty Heaven, Marie Yates, The Courage To Write, Glynnis Trinder, Little Paws Dog Training, Hannah Ashcroft, Martine Metaxes, Ann Charles, Daire Paddy, Hayley Aston, JJ Miller, Cafe Barista, Eye Catcher, The Fat Girl’s Guide To Running, Joyce De Bakker, Purple Square Productions, Female on Fire, Emma Kernogh, Real Food Real You, Marie Houlden, Keri Williams, The Litt Factor, Little Big Mouth, Chichi Eruchalu, Animal Thoughts, Katy Henry.

Crowdfunding projects (all fully funded) // Get Rachel to Ghana, Draw the Line Here, Midnight of My Life, London Symphony, Harry Specters Chocolates, Heidi & Adele, Goods4Good, Lovesong Of The Electric Bear, Josiah Mortimer, Ray Quinn, Dogs of War.

If you’d like to join that list, head over here to see how we can work together. To read what some of my clients think, keep on scrolling.

Hear from the people that matter …

If you are thinking of joining a Mastermind, definitely join Gemma’s. She’s the real deal. There is no cookie-cutter stuff, no fluff. Gemma goes above and beyond. She will teach you all the stuff you need to get your business moving so much faster – and she does it in a way that makes it all much simpler. She’ll give you the right balance of support and challenge and she goes way beyond what you’ld expect. If there is no waiting list for her Mastermind you’re in luck. I am only two month into it and I can honestly say, if you’re worried the money is a stretch – do it. If you’re considering your options – choose Gemma. If you’re doubting yourself – choose Gemma. Her mastermind is worth every penny. And she attracts some fab ladies so you’ll get some amazing business buddies.

Noomi Natan

You know the saying, “It’s like herding cats”? That’s what it felt like when I wanted to grow my business to the next level but my ideas were like herding cats – they were all over the place! Enter the cat whisperer, Gemma, who made sense of my desire to grow yet spoke to the anxiety in my voice about how to go about doing it. Gemma provides practical tools that will focus you and help you create habits that make you a more productive entrepreneur. Her system and philosophy perfectly aligned with mine because they were simple to implement. Her advice and our monthly coaching calls are the icing on the cake because she encourages you to continue down the path of resistance (notice I didn’t say least resistance). I needed a coach like Gemma to help me build a foundation that I can grow from and use at any stage of my business. Definitely hire Gemma if you want to be surprised at just how much potential you have within you; a revelation that will only lead to a more profitable business!

Sarah Sternberg

Gemma’s mastermind is definitely like no other. Carefully selected in a group of like-minded sassy entrepreneurs, you all go on a unique journey together supporting, collaborating and guiding each other every step of the way with Gemma leading the pack, sharing her immense wisdom and many many wise words. It’s a journey that takes you on highs and lows but gets the best out of you and the end result will only end in success. Whether you are starting out, looking to expand or re-visiting your vision it’s a unique experience that really helps you to identify and fine tune where you are, what your goals are and how to get there. You’d be silly not to and you meet some great people along the way.

Kara Goodrich

Having been a technophobe until relatively recently, I allowed myself to be almost coerced into sitting a half-day Social Media Course with Gemma. The best way to sum the benefits of the session up are – FANTASTIC! I went into the session wondering if the money was being wisely spent and came out thinking it is probably the best marketing investment I could make in terms of ROI. The structure and delivery were outstanding but the most noticeable thing for me was how much I felt I learned about things that were previously very vague to me, to the point where I not only understand the implications but am confident of the huge potential benefits they will have.

One London Property

I had an amazing call I had with Gemma. In 90 mins I feel like I got as much out of that as some 4 week courses – scratch that, I KNOW I got more. Here’s the thing I’m super uncomfortable talking about my business, I’m terrible at setting goals, I will spin tales and turn the conversation back to you faster than an ice-dance champion. Gemma cut through all of that in the kindest, most supportive way. And as a result actually managed to get the answers I needed. She’s the perfect mix of kind and no nonsense, woo woo yet practical. I’m so excited to get started on my “homework”. So if anyone is on the fence, Im here to push you. DO IT. DO IT NOW. If you can work with Gemma I 100% urge you to.

Pragmatic PA

Gemma, I contacted you to help me strategize my social media marketing plan, but you helped me see that the real problem is in my positioning and brand message. Even though it hurt to hear, you were very direct and honest about why you wouldn’t buy from me. It’s because I wasn’t clear on what I’m offering. You asked me the right questions to help me quickly see what I need to focus on now.  You not only understand digital strategy, you really helped me see where my “sweet spot” is when it comes to doing the work that lights me up right now. That’s FIRST! Then the social media piece! Thank you so much for our session, today. I feel lighter, more focused and best of all… motivated to work on my new plan!

Sweet Spot Style

Gemma did an excellent and highly successful job on our marketing and social strategy and continues to support our strategic business activities with wit, clarity and marketing acumen. She represents having that outside edge, inside your organisation.


Gemma delivers a potent mix of inspiration and perspiration. Never tiring to deliver what you want, when you want, she adds an intelligent and relevant eye to where your business should be going and why. Great marketer and a reliable partner


Gemma and her team are true social media experts who also understand storytelling. They created a brilliant social media campaign for us which was entirely consistent with the tone and narrative of the show and added genuine value for our audience.

Kudos Film & TV

I had been bumbling along with my business and was doing OK but had a feeling I could do much better. Gemma helped me see that I didn’t need to do everything – and helped me identify the things I can do that set my soul on fire. She also helped me see the value in my work and encouraged me to up my prices, gave me new ways to market my company, helped me find (brilliant!) ways of making passive income and brainstormed a stream of ideas that will keep me busy. More than all that, working with her and the other wonderful people in the Mastermind has given me a confidence I don’t think I’d ever have gained on my own. I have felt supported, brave, talented and inspired. Knowing you have Gemma (and her vast amount of knowledge) to turn to on those days where you struggle, is like having a really comfy safety net to fall into when you need it. She’s a ray of sunshine and a business encyclopedia all rolled into one. The Mastermind has, without doubt, been the best possible move I could have made for my business. The change in my income has been incredible – and the change in me has been too. I highly recommend this to everyone looking to up their business game.

JJ Miller

Being part of Gemma’s mastermind has been nothing short of incredible. I came into it needing some clarity and came out feeling like a match has been lit underneath me, I’m on fire! She helped me see things which I hadn’t been able to before and with her expert eye and her gentle nudges, I have completely repositioned my business, created new offerings, had my biggest month to date and I have so many things in the pipeline which I am truly excited about. The space she created was beautiful, safe and non judgemental. I know the other mastermind ladies will be life long biz buddies of mine and I also know that this won’t be the last time that I will be working with Gemma. She was a blessing that came into my life just at the right time. If you get a chance to have her in your life and your business, grab it, you won’t regret it!

Rachel Foy

I’ve just completed a session with Gemma to develop a way forward for our online marketing. Other than knowing we should update our website, we have been stuck for quite a while on how to progress our online marketing strategy around e-mail marketing and B2B LinkedIn activity. We weren’t particularly clear about where to focus, and where we should invest our finite resources. However, Gemma asked all the right questions, quickly got under the skin of what we do and quickly identified our overall marketing objectives. During the 90minute session she provided invaluable practical insights and a clear recommended way forward for us (and even wrote-up the notes for us!). We’re now clear which parts of the online ‘elephant’ we should to tackle first, key practical lessons to take into account, and a clear view of how the various elements should start to fit together. While there is a huge amount to do, we now have an overall vision and a simple practical strategy to now work with. Thank you Gemma. We’ll get back in touch again once our online marketing foundations are in place!

Ad Alta Consulting

Gemma is an online business dream machine. Give her your problems, and she’ll generously help you solve them. As part of her inspiring mastermind of wonderful women, I now have access to a whole heap of priceless tools and processes I couldn’t have accessed otherwise, I’m on target to have almost doubled my income this year and I’ve hit goals that I dreamt of for 10 years within 4 months! As a recovering perfectionist, that’s just huge for me and the most exciting part is that I know it’s only a fraction of what I’ll achieve now that my mindset has shifted so radically. Gemma is the real deal, you’ll never regret working with her.

Anna McGloughlin

Being part of Gemma’s mastermind is an amazing experience – a focused boost for your business, with likeminded, wonderful people. I’ve been taking my first steps converting my group trainings to an online course, but I started out a step too far, leaving out some of the essentials. Gemma has a way of being critical and to-the-point in a loving and supportive way, and after each call, I cannot wait to take inspired action on what we talked about. I needed a smaller course to start with and with Gemma’s guidance created it in 5 days from ideas- on-paper to ready-to-launch!  Get in while you can, because everyone wants to work with her or hire her – she’s brilliant, real and authentic.

Elsewine Rietveld

Joining Gemma’s Mastermind is the best decision I’ve ever made. I’ve taken huge strides forward in all aspects of my business, including writing some new offers which immediately covered the cost of joining! I am much more visible than before and I feel good about it. The vibe is encouraging, supportive and safe. Gemma did a fabulous job of curating a well balanced group of mutual cheerleaders from different industries. It’s been fabulous and I don’t want it to end!

Karen Quinn

With Gemma’s help we’ve begun to create a great profile for Newcastle Brown Ale online, and engage with our consumers in a new and exciting format for the brand. Throughout the process Gemma has helped develop some fantastic pieces of activity to help us achieve our goals. She has provided great direction and understanding and has always been on hand to explain the slightly more technical aspects of the digital spectrum. We would recommend her to anyone looking for expert advice in all things Digital.

Newcastle Brown Ale

It is hard to find someone with Gemma’s skills who is also so unflappable, honest and good to work with. Her credentials in social media as a thinker, speaker and do-er run deep but it is her work in marketing and shaping the Aesop communications that showed me she has breadth and depth beyond social media: no one trick pony. Knowing her as I do I have to say honestly that Gemma is one of the hardest working people I know, while still keeping her trademark calm.


Gemma has a wealth of experience, which she used to create a compelling and highly relevant social media strategy for our company. She has helped to set-up all our relevant social channels and introduced us to some great tools to manage and report on those channels going forward. We had excellent practical training with her and we feel we are in a great position to execute the strategy. I would recommend Gemma to anybody and I hope we have the opportunity to work together in the future again. It has been a joyful journey and project

Shopfitting Warehouse