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Doing things your own way

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Welcome to the latest episode of The Simply Smart Business Show. In this show I’m talking about the importance of doing things your own way, and how I’ve brought that approach to my own business.

Listen to this episode here:

I’ve just finished the launch of my latest mastermind.

When I started this launch, I realised I didn’t want to do a big stressful launch. I don’t really like them. Some people get exhilarated by all that hustle, but for me it’s too much, and impacts my mind, body and health.

So this time around, I decided to do it my way.

I took elements I’ve learned about launching and selling, and just did my own thing with them. I designed something that I thought might work with more ease and flow, incorporating a bunch of tactics I learned in the recent sales program I was in.

The most important part, in my opinion, is that I started out with absolute belief that I would be able to fill the mastermind. I really believe in the product. I’m hugely proud of it, and the impact it’s already brought to people. I’ve tested and tweaked, so that I know with certainty that this is something amazing.

This absolute belief in yourself (and in your product) is a really important piece of mindset work. It’s half the battle!.

When you have the belief, others will pick up on your confidence, and they’ll believe it too. It helps them to lose their doubts.

Another key step to launching this “my way” was to abandon “cold” activity. I focused on people that know me already. It’s much harder to sell high-ticket products to people that have never heard of you.

Here are a few of the strategies I used to sell my mastermind to my warm audience:

  • I hosted a live workshop on building a lead engine that gets results. It was a big topic, and something I get asked about a lot, and I received a lot of applications off the back of that.
  • I created copy that I really loved for my email list.
  • I collated a hit list of people I wanted to work with – people who had expressed interest in me, or that I’d already worked with, or even that I just felt drawn to. I then reached out with some targeted stuff. Sending them direct emails, following up, arranging face-to-face calls.
  • I also played around with Facebook ads. Rather than outsourcing these, like I did last time, I tweaked and tested different things myself, and spent my whole ads budget on the ads themselves.

I just did it all in a way that I found really enjoyable. And that’s the lesson here.

Soak in the tips and the knowledge that come your way my friend, but think about what really works for you, with your life and

Listen to this episode here:

Resources mentioned in this episode:

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