I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems.
“A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. This system contains features such as governance, workflow, intelligence, and integration capabilities across the enterprise. The success of these tools is dependent upon a business-led strategy, defined processes, trained staff, and ability to measure efforts.
These tools are quickly becoming indispensible to brands. Robin Grant of agency We Are Social said, “When you’ve got multiple people involved, both on the brand and agency side, you especially need a tool to manage the conversation.”
Brands, and agencies, often struggle to find the right management system to suit their needs and this report shows that there is no perfect solution, YET. Clearly there is still a gap in this space, but in the meantime it seems that a combination of tools are still necessary, depending on the required social activity. Robin gives a nice rundown on the report in the post, so pop over to read his views. The full report is here: A Strategy for Managing Social Media Proliferation
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