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What’s the cost of doing nothing?

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[tweetmeme]There is a discussion topic repeated regularly in meeting rooms and offices around the UK right now: social media ROI. I’m often asked for examples of social media campaigns that have resulted in cold hard cash and in my search I stumbled upon this presentation.

There are some great examples for both large and small companies, in both business to business and business to consumer. It makes a great point about the inability to measure social media activity in the same way we have with other marketing and pr activities as it touches so many different parts of a business. I agree with this view and urge people to think differently about it. There are some great soundbytes too. By the way, it comes with music so you might want to adjust your volume before you blast the office.

[youtube=http://www.youtube.com/watch?v=ypmfs3z8esI]

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