What would YOU like to read here?


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[tweetmeme]I’ve been a tad behind with things over the festive period and my editorial calendar needs some love and attention (well, it happens to the best of us). I’ve had a few ideas of things I’d love to share with you, but thought I’d open it up to you guys … the readers. Well this blog is, after all, for you and I want to be sure I’m giving you the posts that can genuinely help you (even in some small way).

So, what subjects would you love me to write about? I’ve very much focused on social media over the past year as that’s what I’m generally asked about, but is there anything else you’d like me to cover? Do you want more social media stuff? Do you want me to curate content from a variety of places for you to use as a resource (our case study crunch posts have been some of the most popular over the past year)? Do you like the surveys I run and would you like more of those? Feel free to be completely open, it will help me to deliver a blog that really fits with what you need.

The comments section below is your blank canvass my friends. Do with it what you will. However, if you’d prefer to email me directly with your wish list, feel free: [email protected]

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  1. Olivia Hill says:

    Hey Gemma,

    Happy New Year to you. I’d love to see case studies of UK based small businesses making a success of social media. There are so many small businesses out there that could benefit from it but are too afraid to take the leap. Case studies may help us sm folk give them the confidence to try it out.

    Also, keeping on top of what’s new in social media is always a challenge. Having a resource for all of this would be really useful.

    Keep up the good work – I love your blog!!

  2. Gemma Went says:

    Thanks Olivia, great idea. Will add that to the list.

  3. Hi Gemma, Happy New Year. I’m with Olivia on case studies. I’m particularly interested in ideas for getting people outside the marketing team involved with social media. So, success stories and how it was achieved, from sales people, technical people, etc. making excellent use of social media would be great.

  4. Gemma Went says:

    Again, great suggestion. Thanks Bryony.

  5. Mike Masin says:

    Hi Gemma,

    Nice to meet you via @jimconnolly’s tweet.

    With new SM communities cropping up all the time, I’m wondering where a business should invest its marketing resources based on their target demographic. E.g. from my informal observation I believe that boomers are more active on FB than Twitter but how does that affect B2B vs B2C, apparel vs. cosmetics vs. electronics, etc. Will Quora be the new elephant in the room? It won’t matter to a market if their target audience doesn’t use Quora… Who’s listening where?


  6. Gemma Went says:

    Great suggestion Mike, and a question I’m often asked. Nice to meet you too.

  7. Su Butcher says:

    I’d agree on the case studies – everyone wants to see the proof!
    Construction companies are still way behind though I did come across a few interesting people doing things already in my research last year. I know there is a keen enthusiasm for examples of success we can learn from in that sector.

    The other thing I’ve enjoyed in your posts (and got a lot out of) this year Gemma, is the crowdsourcing work. Asking the audience for their best apps, for example. This always turns up things some of us haven’t seen yet and its valuable to get the opinion of someone who has some experience they are willing to share. Collation, distillation, and sharing.

  8. Gemma Went says:

    Thanks Su, yeah case studies still seem to be high up on most lists. Glad you’ve liked the crowdsourcing posts, I’ve really enjoyed them (they’ve turned up some things I didn’t know about too). Will definitely do more of those.

  9. Steve Ward says:

    Hey Gemma – I think an important thing to say is that what you do, you do well. Don’t fall into the trap of starving your existing chicks – but I understand the want to evolve and enhance.

    As a guy who is constantly struggling to keep up to speed with new social media technology and applications (maybe we ALL are!! haha) – I always loved your video user guides – they were great content and genuinely enlightening in understanding what is relevant and pointless from a personal perspective. Share your experiences of first use, on film – and they’ll create great discussion and shared information & experiences.

    If you have time… ;o)

  10. Gemma Went says:

    Hey Steve, thanks for that. I’d totally forgotten about the video posts, but I loved doing them. Right, they’re on the list.

  11. ontargetpro says:

    I’d love to get more information on calculating ROI with social media. How do you justify the time/expense beyond just saying “you have to do it”?

  12. Paul Mellor says:

    Hi Gemma
    I’m always keen to see what new relationships we can develop/invent between SEO and SM. For example are there elements that could be brought from Local Search (both traditional and New) into SM?

    Again, case studies that demonstrate ROI, as always these are incredibly valuable. Both B2B and B2C

    Other than that, keep fighting the fight, you’re doing a smashing job and I try to read your blogs when I get a spare moment.

    Cheers, Paul

  13. Gemma Went says:

    Thanks Paul, yes that’s a key area. Will definitely add it to the list. And thanks for the compliment, really pleased the blogs useful for you.

  14. Livia says:

    Superior thinking dmenostarted above. Thanks!

  15. Gemma Went says:

    Why thank you 🙂

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