Twitter ad campaigns, Instagram stories, LinkedIn native video, and more…

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Facebook wages war on clickbait

Facebook is going all out to reduce the number of “clickbait” headlines user see in their news feeds. Pages that repeatedly share that kind of content will be “punished” with a reduced reach. However, pages that respect the publishing guidelines should see no decrease in reach or engagement.

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Twitter offers an easier way to manage ad campaigns

The new Twitter Ads Manager (currently in beta) provides a streamlined dashboard from which users can plan, manage and report on all campaigns. Additional features will be rolled out in the coming months.

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Instagram stories steal the show

Instagram “stories” (like the Snapchat counterparts) are collections of photos and videos that enable users to build a narrative. Like Snapchat, these stories last only 24 hours, but there is one key difference. On Instagram your content can be discovered by new users much more easily, and this applies to your stories too.

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LinkedIn rolls out native video

LinkedIn is stepping out alongside the other social giants by offering users the chance to record native video. In other words, we no longer need third-party apps to share video content with our connections.

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Facebook adds shopping and services to pages

Facebook has started introducing new sections on business pages to enable brands to promote products and services. This feature will be rolled out globally over the next few weeks.

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Introducing the Twitter Awards

Twitter has decided to host its very own awards to celebrate creative, in-platform advertising. Categories include #Live, #Impact, #Creativity, #Scale, #Customer and #Growth. Submissions close on September 23rd so get working on that application!

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