Youtube branding, Instagram scheduling, Twitter Audience API, and more…

Schedule your visual content with Buffer for Instagram

Although Instagram still does not allow external apps to post directly to the channel, Buffer can now get you close to that finish line. The popular automation tool allows you to schedule your Insta updates, and then sends you a notification when you need to hit that post button. Ideal for the time-savers that like to batch their social content.

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Youtube introduces two new branding features

To give advertisers more control, Youtube has brought in two new advertising opportunities – an interactive banner that appears beside a video (so viewers can shop and watch at the same time), and the “Product Picker” (a tool which enables retailers to prioritise which products are featured).

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Twitter makes the Audience API available to all

The Audience API offers brands the chance to understand Twitter users in a more profound way, by allowing them to retrieve data based on 10 demographics (or any combination of two at once). One interesting feature is that you’re not restricted to your own followers – you can of course explore your own organic audience, but you can also delve into the followers of any handle and users that have visited a brand’s website.

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Facebook update Community Standards

Given some of the tragic events of last week, Facebook has provided an update to the Facebook Live guidelines:

The rules for live video are the same for all the rest of our content. A reviewer can interrupt a live stream if there is a violation of our Community Standards. Anyone can report content to us if they think it goes against our standards, and it only takes one report for something to be reviewed.

One of the most sensitive situations involves people sharing violent or graphic images of events taking place in the real world. In those situations, context and degree are everything. For instance, if a person witnessed a shooting, and used Facebook Live to raise awareness or find the shooter, we would allow it. However, if someone shared the same video to mock the victim or celebrate the shooting, we would remove the video.

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Pokemon Go to offer sponsored locations

Some claim that this viral “Augmented Reality” game is already more popular than Instagram, Twitter and Tinder, but how can this benefit business? Well Niantic have announced that retailers will be offered the opportunity to purchase sponsored locations, which will effectively drive game players to their facilities.

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