Facebook campaign planning, chats turned to sales, Youtube paid promotion, and more…

Facebook launches Messenger Lite

Facebook has introduced a new, slimmed down version of their popular instant messaging app, aimed to boost usage on older devices and in areas with poor connectivity.

Read more: http://www.socialmediatoday.com/social-business/facebook-launches-messenger-lite-provide-access-more-regions

Youtube adds paid promotion disclosures

It’s no secret that viewers appreciate transparency when it comes to influencer recommendations, and now there’s a tool to help this happen. Content creators are able to use this new (optional) feature to disclose paid promotions as a small text overlay.

Read more: https://youtube-creators.googleblog.com/2016/10/a-new-optional-feature-for-paid.html

Facebook introduces campaign planning tool

Facebook has released a new Campaign Planner which enables brands to plan and predict the outcome of their ad campaigns.

Read more: https://www.facebook.com/ads/planner

Periscope display options come to Twitter

Twitter users are now able to display their Periscope links on their Twitter profile. The icon also turns red and pulses whenever your live, making it even easier for new followers to catch your broadcasts.

Read more: http://www.socialmediatoday.com/social-networks/twitter-adds-new-periscope-display-option-twitter-profiles

Turn chats into sales with Facebook’s latest integration

This new Shopify/Messenger integration enables customers to browse and buy products in Messenger, while chatting with you in real time.

Read more: https://www.shopify.com/blog/turn-conversations-into-sales-with-shopify-and-messenger