Facebook launches Messenger Lite
Facebook has introduced a new, slimmed down version of their popular instant messaging app, aimed to boost usage on older devices and in areas with poor connectivity.
Youtube adds paid promotion disclosures
It’s no secret that viewers appreciate transparency when it comes to influencer recommendations, and now there’s a tool to help this happen. Content creators are able to use this new (optional) feature to disclose paid promotions as a small text overlay.
Read more: https://youtube-creators.googleblog.com/2016/10/a-new-optional-feature-for-paid.html
Facebook introduces campaign planning tool
Facebook has released a new Campaign Planner which enables brands to plan and predict the outcome of their ad campaigns.
Read more: https://www.facebook.com/ads/planner
Periscope display options come to Twitter
Twitter users are now able to display their Periscope links on their Twitter profile. The icon also turns red and pulses whenever your live, making it even easier for new followers to catch your broadcasts.
Turn chats into sales with Facebook’s latest integration
This new Shopify/Messenger integration enables customers to browse and buy products in Messenger, while chatting with you in real time.
Read more: https://www.shopify.com/blog/turn-conversations-into-sales-with-shopify-and-messenger
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