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The Social Media Strategy Series

[tweetmeme]I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start next week and will cover:

  • Checklist: Is social media right for you?
  • Getting buy in
  • Identifying goals and objectives
  • Finding your audiences
  • Developing tactics
  • The content strategy
  • Metrics and measurement
  • Defining resources
  • Guidelines and training
  • Ongoing management and beyond

I hope you find it useful. If I’ve not included anything in this list that you’d like to see covered, let me know in the comments below.

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