[tweetmeme]I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start next week and will cover:
- Checklist: Is social media right for you?
- Getting buy in
- Identifying goals and objectives
- Finding your audiences
- Developing tactics
- The content strategy
- Metrics and measurement
- Defining resources
- Guidelines and training
- Ongoing management and beyond
I hope you find it useful. If I’ve not included anything in this list that you’d like to see covered, let me know in the comments below.
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