The social media strategy series: Ongoing management and beyond

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[tweetmeme]This is the final post in our social media strategy series. So far we’ve covered:

Once you’ve completed each of these you need to think about ongoing management. Who will ultimately be responsible for all activity and how will they keep an eye on progress to ensure your objectives are being met? The same person will need to ensure the correct measurement is taking place and analysed to ensure you’re achieving what you set out to. I find monthly reviews of the strategic objectives against actual activity can help you alongside regular monitoring of your measurement system. This allows you to see what’s working and what isn’t, allowing you to tweak activity to ensure optimum performance.

It’s also worth keeping your finger on the pulse of technological developments. New tools are being introduced all the time and existing ones updated even more so, which can make your current ways of doing things out of date before you can say Twitter API, so it’s worth keeping abreast of how things progress to ensure you make the most of them. Your team should be able to help you with this as they’ll be at the frontline.

Keep your monitoring system up to date. You may need to listen out for new keywords or brands as things progress, so keep your eye on this. And never forget to listen to your community and learn from them, they’re a valuable asset to your business.

Once you get to grips with your social media activity, be open to opportunities that come your way. Yes the strategy will help you to achieve what you set out to and keep y0u aligned with the overall business plan, but some unplanned doors often open through social media, so be open to what can come your way, you could be surprised.

Finally, once you and your team are comfortable with your social media activity, don’t be afraid to be creative with it. Come up with creative campaigns that can raise awareness and engage further with your community. Have fun with it, there are so many possibilities within the various platforms, so see what you can come up with.

** Update: This social media strategy series has since been pulled together and published. Download the social media strategy ebook here.

Have I covered everything in the series? Do you want to add anything? As always, I’d love to learn from your experience too.


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