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The role of social media in brand storytelling

I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it …

Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form or other. I guess it’s not rocket science; people love stories. When they resonate, we connect with them, we remember them with ease and we pass them on. Looking at these potential outcomes, it’s no wonder brands and marketers are keen to understand how to create brand stories that give them these types of results. Read more here

 

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