The Success Sessions: Bushra Azhar

I’m thrilled to announce the next instalment of The Success Sessions. During these extra special episodes of The Simply Smart Business Show, I’ll be inviting business rockstars (currently killing it in their own field) to come and talk to me about the true meaning of success.

This week, I can’t wait to introduce powerhouse of persuasion and bestselling author, Bushra Azhar.

Listen to this episode here:

Takeaways from this show:

  • Saying the word “delightful” in a British accent sounds sexy. Fact.
  • Living your own definition of success is what people need to start talking about (not all these big income claims).
  • Success is placing a bet on with yourself and winning that bet every time. It can be big or small, it’s up to you – that’s the point.
  • There is a powerful opportunity in being “unknown”. You can try things out and be disruptive without having to worry about the people who are watching you. You have the freedom to be yourself.
  • It’s not always a journey “to” success – it’s a journey “through” success.
  • Try everything, but when something clicks, stick with that.
  • You need to be your own cheerleader. Your gratification or happiness in your work can’t be entirely dependent on someone outside of yourself.
  • There is an ugly side of success too – and we need to talk about that.
  • Success is a fluid concept – it’s relative to the person, the business, the situation…
  • Your priorities change, and so will your vision of success.

Listen to this episode here:

Resources mentioned in this episode:

More on Bushra here:

Bushra helps tiny businesses make big bucks using the power of persuasion.

Learn more about Queen B over on her website.

Sold Out Launch is an end to end system that gives you every single thing that you need to go from the idea to a sold out launch, and it is based on the concept of understanding and hacking your buyer psychology – because if you don’t understand what they need, you will continue to give them things that you think they need, but it will backfire. The idea is to create products that people are actively searching for, hungrily searching for, and then giving it to them.

Sign up for Sold Our Launch here.

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.


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