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Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy

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[tweetmeme]Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford’s communications activity and how he works with his executives. There are some great soundbites here.

[youtube=http://www.youtube.com/watch?v=JWiA6o1aacc]

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