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Social Media is dead, long live Common Sense: Great presentation from David Amano

[tweetmeme] I’ve shared David Armano’s stuff here before and here’s another belter. David’s no nonsense, cut to the chase style makes so much sense to me and this presentation on Social Media and what’s important in its integration into business is right on the money. There seem to be so many theories and frameworks flying around that people forget that good old common sense really is the key framework in all of this. But as David quotes: common sense isn’t all that common. The presentation explains how social media touches a range of business areas, not just pr and marketing, and gives us a nice breakdown of how it all works and should be organised. I hope it’s useful.

[slideshare id=3505949&doc=socialdeadsshare-100321231756-phpapp01]

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