Simply Smart Tools – Linkedin Lookup, Word Swag & Facebook Video

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The beauty of the ever evolving internet is that there are endless updates to the tech and tools we have at our disposal. The downside of the ever evolving internet is that there are endless updates to the tech and tools we have at our disposal.

To make sure you’re fully ‘in the know’ about everything that’s available, I’m introducing this new series ‘Simply Smart Tools’, to introduce you to new apps, hacks and systems designed to help your online business be the best it can.

So, without further ado …

Linkedin Lookup

Lookup is a new LinkedIn app designed to make professional relationships more useful (and make YOU more productive).


The core purpose of Lookup is to help you learn about, and make contact with, your co-workers, particularly useful for those working in larger businesses based across multiple sites.

Lookup is a more searchable, more in depth, employee directory which can replace all those slow, outdated and difficult to maintain database systems that plague the corporate world, solving a problem that has previously been long passed over.

Download the free app and sign in using your company email address. Once you’re in, you can search through and view the profiles of anyone that works for the same company (as long as they have a Linkedin profile). You can search using a variety of parameters, from educational background, to industry-specific skillsets, to specific projects.

The best part? The results aren’t limited to first or second degree connections as with a standard Linkedin search AND any in-app messages don’t count as part of your monthly allotment of InMail.

Word Swag

My current tool crush and, I’ll be honest, I’m a bit late to the party. Oh the shame.

Word Swag is an app available on iOS (not Android yet) and is a super little tool for content creation – it allows you to add text onto a background image (either from their graphics library or one of your own uploads).

I’d recommend Word Swag to anyone that struggles to create content – in a matter of minutes, I’ve managed to generate 5 different images from the comfort of my sofa that I can share across Pinterest, Instagram, Twitter, Facebook or anywhere else that takes my fancy. Here are a few of my latest creations:

perfection is the enemygemma went content curation








I’ve gone through a load of my old blog posts and pulled out any striking copy or poignant messages to turn into my own shareable quotes. It’s a beautiful extension of blog posts, and a great way to stretch that content a little bit further. You could also quote the content of somebody you admire, but obviously you need to reference the creator.

There are a number of free apps available that provide a similar function, but you get what you pay for. With Word Swag you don’t have to put up with limited options or a glitchy system; it’s so simple to use and creates really high-quality, impactful image-based content – the perfect tool for learning to work smarter.

Facebook Update: Profile Videos

So here’s a new one for you – Facebook has now created the option of having a video in place of a profile picture.














Before you run out and hire a cinematographer, you should know that this is not a function that has been made available to all users (yet). Currently only iPad and iPhone users based in the UK and California are able to do this.

To create your very own profile video, open up the Facebook app on your Apple device, and tap on your current profile picture (located on the top left of the screen). You will now have the option to select  ‘Take a New Profile Video’ or ‘Upload a Video or Photo.’ If you choose to take a new video, you simply press the red button to record seven seconds of action (following a three second countdown). The video will play on a loop, so you can preview how others will see it. Tap ‘Next’. You’ll now be asked to select the (still) thumbnail that will appear on any Timeline and Newsfeed posts – the video will only play when somebody clicks through to your profile. When you’re happy, click ‘Save’.

Videos can only be seven seconds long, so if you want to upload an existing video, you will have to edit it first.


If you have any questions or thoughts on any of these updates I’d love to hear them – leave me a comment below. If not, I’ll see you for the next instalment.

If you’d like more of this, do join my email list, where I share my top tips. If you prefer to subscribe to the blog that’s good too. And if you’re on Facebook, join my page as I share some fantastic freebies and handy hacks.



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