Seven Figure Females With Bushra Azhar

Seven Figure Females With Bushra Azhar

Here we are with another of my 7-Figure Females series where I am talking to the delightful (and slightly crazy) Bushra Azhar about recurring revenue engines, micro launch models and the pitfalls of growing to 7 figures so quickly (including how ‘fluke thinking’ cost her thousands of dollars).

If you don’t know Bushra already, she’s a persuasion strategist and founder of the Persuasion Revolution, where tiny businesses make big bucks using the psychology of persuasion. In just 5 years, Bushra has managed to go from zero connections and sub-zero sales, to $5 million in sales and a buyer list of 8,000 plus. You don’t want to miss this conversation.

7-Figure Females is a mini-series on The Simply Smart Business Show where I set out to bust some myths around creating a 7-figure business as a female business owner, understand what it truly takes to get there, and inspire you to aim high.

Listen to this episode here.

Takeaways from this show:

• Constantly be doing analysis of your offers, funnels and revenue streams to cut out unnecessary work.
• Think about the two types of revenue streams. The high-end ones you need to be actively involved in (promoting, launching, implementing and executing etc), and those you can leave up to your team that are semi passive and (ideally) recurring revenue model.
• Which of your offers could become ‘recurring revenue engines’? Ideally these are hands-off with an automatic monthly payment for e.g. softwares or memberships.
• You decide how much you launch, and how much you rely on funnels – or what mix of the two works for your business.  
• Consider Bushra’s ‘dynamic funnel’ with its own cart open, cart close dates for inbuilt urgency.
• Look at the micro launch model: one week long launches where you promote something for three days, do one live event and then nudge people to buy. This doesn’t need to take a lot of your time if your team sets it up and you just have to show up for the live webinar.
• Reuse or repurpose your launch content, because it will be seen by 3 people: 
  • The first will see it, hate it and unsubscribe (good riddance)
  • The second will see it and buy (tweak your funnel so they don’t see the same content again next time)
  • The third saw it and didn’t buy (so re-exposing them to it reinforces the message and maybe this time they’re ready to buy). 
• Your work expands or contracts to fit the team you have. If you have a bigger team, you will naturally create more work because you keep telling yourself you need to find something for them to do. Resist the idea of hiring people for no good reason.
• You do not have to work harder or give more because you are making 7 figures. You haven’t forced anyone to pay you e.g. £2k as opposed to £600 for a course. You don’t have to bend over backwards to make them happy and damage your mental health giving them every bit of your energy.
• If you have integrity, respect for your clients, and are getting them results, whatever figure you charge is still an exchange of value. It’s the same thing when someone gives you their email address and you give them something of value in exchange. 
• The bigger you grow, the more visible you become and the more people may rip you off (stealing, copying) or think it is okay to go back on their promises when it comes to payments (more defaults).
• The bigger you grow the more important it is to follow up on your potential defaulters, bad debts and copyright infringement. DIY courses are easier for people to copy, whereas when something has YOU all over it, it’s harder to steal.
• Growing your portfolio of products means you need to be careful to not cannibalise your offers. Create a distinct point of differentiation within your own products so you can confidently say how product A is different from product B.
• If you are going to create a portfolio of products, ask yourself, is product A creating hunger for product B? Upsell in a way that makes sense, because you can’t claim product A is the best, then come along later with product B and claim that one is actually the best – it’s out of integrity.
• “I literally plan my live streams and my content based on my hair washing schedule.” Get more done by dividing your tasks into themes. It is a much better use of your cognitive abilities because if you’re switching between research and content creation and editing you won’t be as productive. 
• When you make a mistake or fail, don’t skip past the regret phase too fast – this is where you learn the most.
• Trust your success as you grow – it is not a fluke. ‘Fluke thinking’ and not accepting the growth of your business as legitimate leads to poor decision-making e.g. paying for poor hosting, or still using MailChimp when it’s not suitable anymore.
• People who buy from you are not doing you a favour. People are buying from you because you are the solution that they’ve been looking for and they feel blessed and fortunate to come across you. They’re not doing you a favour – you are doing them a favour by allowing them to buy from you!
• Give people multiple opportunities to pay you. People cannot accept an offer that you haven’t made so make those offers. If you give people one opportunity a quarter right now, double it then triple it because the more offers you make, the more people have the opportunity to pay you.

Listen to this episode here.

More on Bushra here: 

Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5-year-old from ODing on M&Ms by recounting the evils of high fructose corn syrup. She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using the Psychology of Persuasion. She started The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $5M+ in sales and a buyer list of 8,000+ in less than 5 years.

Find out more here: https://www.thepersuasionrevolution.com/

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