[tweetmeme]Regular readers of this blog will know that I’m a huge fan of Olivier Blanchard. My own framework for using social media, and the one I apply to clients, was very much influenced by his and I still share many of his views.
Last year Olivier launched a training initiative over in the States, Red Chair, which us lucky Brits can make the most of this month (ok so I know the name might make you think there’s a business connection but there isn’t. It’s more a happy coincidence).
I’m hoping to get along to the session myself as I’d love to hear Oliviers views on this stuff again, but I fully recommend that you attend if you’re (a) struggling to operationalise social media within your business or (b) still thinking about dipping your toe in that water and find it hard to understand how to introduce, integrate and manage it. There are two levels, one aimed at seniors and execs and the other for more junior staff; so there’s something for all. Full details and how to sign up here.
To give you an idea of how great this guy is, pop along to the blog and have a browse. If that doesn’t convince you, nothing will.
I hope to see you there.
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