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On What They Want & What They Need

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In this episode of the Scale with Soul Show, I talk about what your clients want and giving them what they need, (which is not a new concept).

But I want to add a twist….

After you give clients what they want and what they need, think about what they need next.

What does this look like?

Building in what clients need next either as part of the initial program or a follow-on container will help move clients forward on their journey and improve client retention.

The three key takeaways from this episode are:

  • Truly understanding your ideal paying client and understanding what they need right here right now.
  • What they want isn’t always what they need.
  • There is always a next thing that they need and how you can address that.

 

Here are the highlights

(02:16) Building around what they need next

(03:22) Why building in what your clients need next is important

Tune in…

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