New Beginnings

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how to grow a business online

This is one of the hardest things I’ve had to write.

Not because it’s a hard subject.

But because I have no idea where to start. There’s just so much to say, and I don’t want to hold back and just give you the ‘shiny’. 

So … I’ll just start at the beginning, and see where that takes us.

2020 was always going to be a pivotal year for me. Before the pandemic, before the recession, before it all. 

As my old self sauntered into 2020, I had a sense that all wasn’t well.

I felt at odds, with everything. I had no idea what it was about, but nothing felt aligned any more. So I did the only thing I could, I leaned in.

As I was going through this period of change, the pandemic hit and I moved straight into saviour mode – because one of the many things I’ve learned about myself this year is that this is what I do. I try to save people, sometimes to my cost.

My mission became all about getting my clients to the other side of the recession with a thriving business and still is. I was determined, even though behind the scenes the shifts within were taking my breath away and making me question everything.

I went into hiding as I was pulled to step back. What I realise now is that it wasn’t hiding, it was preparing. I was pulled into my cocoon to sit with my shadows, to sit with my emotions, to face what was there and to just … be.

My old self wanted to push, to force a solution, but that didn’t work any more. 

I craved quiet, to heal, to do the inner work, to learn and to grow. 

I worked with a number of phenomenal coaches through the year as I realised my focus for the year that I set in January – to heal – was far more needed than I ever imagined. 

I was broken open, all of my masks and barriers torn down. It was messy as fuck as ego took a back seat and soul took over. 

I’ve spent most of my life running or numbing from deep childhood trauma. I spent twenty years hooked on drink, drugs, sex and so many other things to ‘deal’ with what was inside. I put myself at risk, more times than I care to share, as I bulldozed my way through life, hurting myself and hurting others. 

My one saving grace was that success was the thing that made me feel good. Worthy. Enough. This was more powerful and supportive than the more destructive coping mechanisms I’d learned, and this took over. But my craving for success wasn’t healthy.

I did a lot of healing work over the past decade, but still there was more to do and 2020 was the year we were going deeper than ever before. It was hard. My body had finally given in after years of stress and abuse and I developed adrenal fatigue, at points so bad my nutritionist didn’t know how I was functioning. So as well as psychological healing, there was physical healing to do, which is still going on today.

But as all that happened, I slowly stepped into alignment, moved deeper into my soul and connected deeper to source. 

From this place, came many decisions that have changed my outlook and my business completely.

Which brings me to my announcements (there are a few).

While I was busy building The Gemma Show over the past 7 years, my soul quietly wanted something different. I actually don’t want a personal brand, I want to build something more than that, more than me. I want to be part of something bigger, something that will continue after I decide to step back, something that will continue after I’m gone.

I wanted to build something with ethics and integrity at its core. I’ve felt frustrated and helpless about the state of our online business industry and the shady strategies, unethical practices and lies for long enough, it was time to do something about it. 

But that wasn’t all I yearned for. 

My soul was calling me to work at a deeper level, at a more transformative level. 

Back when I was studying for my Psychology degree in my twenties, I wanted to become a therapist – which I guess is where that saviour thing started. Even though my path took me away from that and into marketing, I’ve always had that need to help people heal.

Supporting people with their mindset and helping them to navigate growth edges has been an important part of my work over the past few years, but it wasn’t enough as I wasn’t trained in the modalities that would really make a difference. I wanted to do more, to create deeper transformations at deeper levels. 

So, I was led to two new modalities that would help me create bigger, deeper results for my clients as I added them to my skillset.

I’m part way through a Mindset Coaching Certification, where I will be qualified to use hypnotherapy, timeline therapy, nlp, eft and other mindset techniques. I’ve also become an Energy Practitioner with my own bespoke energy editing framework specifically designed to help business owners remove their barriers to growth, and as I’ve done this work I’ve eased myself deeper into my own intuitive healing gifts which are getting more and more powerful as I surrender to them..  

So … with all of that in mind (told you I didn’t know where to start), I’m proud, excited and more than a little bit nervous, to make the following announcements:

I have a powerful new framework that I will be using with my clients to navigate and breakthrough growth barriers. The Radical Breakthrough Formula® combines certified mindset coaching techniques, energy editing and intuitive healing alongside my deep, tried and tested strategic frameworks to create the radical success breakthroughs needed to navigate growth edges and scale to the next level and the next. Elements of this will be used in all of my work, as well as a separate program at some point this year. 

As well as that, I have a new company, which will be built by me, but will be so much more than me as I bring others in who share my values and my mission.

The Lighthouse Business Academy™ is on a mission to help rid the online business industry of unethical practices through accredited, results-focussed training and programs. A new brand and website is coming, but you can read more on our holding page here

My existing trainings and Consistency Club® will be moved to The Lighthouse and each of them are currently being accredited with the CPD Accreditation Service to ensure we only provide the highest level of training that gets real results. 

At our core is still what I teach today, and have taught for years: how to grow and scale online with recurring revenue and evergreen systems That’s always been at the centre of my business, and is what allowed me to take a huge step back in 2020, without affecting my revenue, but I’m combining that with mindset and energy work to clear the barriers to growth and help my clients take better care of themselves.

Each of my trainings are also being reviewed and updated by the Diversity and Inclusion Consultants I’ve been working with for the last 6 months. They have been helping us – as a company – understand how we can be part of the solution, not the problem. We’re proud to be working with a consultant who was responsible for updating both graduate and master level entrepreneurial degrees in the UK to ensure they had Diversity and Inclusion at their core.

We’re also launching the first two cohorts of the Conscious Consultant Certification™ this Spring, where I’m sharing how to become an ethical, results driven, legacy-led Online Business Consultant, using my 20+ years corporate, brand, agency and sme experience plus 7 years specific experience serving thousands of online business owners. 

Again, this is a CPD Accredited program with Inclusion and Diversity at its core. It will be the first of its kind to merge Online Business Strategy with Energy Editing as I’m adding elements of my Radical Breakthrough Formula® to this program and will be equipping my Consultants with the skills to help support their clients as they navigate their growth edges and blocks, using all of my protected methods and frameworks for online business growth.

Gemma Went, as a personal brand, will remain and will be my place to speak, write and take on other personal projects as I grow The Lighthouse team with like-minded, ethical, legacy-led humans that want to make a difference to our failing world.

Will I always get it right? No, of course not.

Have I always got it right? No, of course not.

My own growth, my own mistakes, my own experiences have brought me to this place. And as I enter my 50th year on this planet, I want to make a difference above and beyond me. I want to share the mistakes and learnings I’ve made along the way. I want to help people be the best they can be, no matter what they’ve been through or how messy that still gets. 

This is my legacy; to be the lighthouse for what is right and to build a lighthouse that will beam ethics, integrity and goodness into our online world. 

I hope you’ll join me.


For those conscious souls ready to step up and serve. Suitable for established or new coaches.