On going left when everyone’s going right

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We all talk about the benefits of being different in business (hello – that’s what makes us stand out!). In this episode of The Simply Smart Business Show, I’m sharing an example of how I really went against the GDPR grain and got some great results.

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Let’s start off by saying the whole GDPR thing was BORING. It did so much to damage to a whole bunch of businesses, not just because they went around deleting lists willy-nilly, but because they all just sent out generic “please opt back in” emails.

I never wanted to go out with one of those emails. It just didn’t feel right.

I took the time to study what other people were doing – what was working, what wasn’t, and what was nothing short of frustrating. A lot of scaremongering went on, and I didn’t like that.

So want to know how I handled GDPR in my business?

I started by making sure I was actually compliant on my website and in all my different apps and tools.

Then I ran a £1 sale. For four days, I offered four of my things for just £1 (which in case you don’t know, is a massive saving).

I knew from the get-go that this was either a genius idea or a total mess-up, but the important thing for me was to stand out and do something different because that’s what I’m always telling others to do. (Integrity, there you are again!)

I only went out to my list with this because it really was just an exercise in getting them to opt back in and turn themselves into buyers – I have to say it worked phenomenally well. It felt right, it was fun, it was valuable for my subscribers… and I didn’t even need to mention GDPR. Wins all round.

I’ve had such positive feedback and I had lots of people buying. In fact, I only had 45 people unsubscribe from future emailers. That’s a pretty brilliant result, all things considered!

I now have a list of over 50% buyers, which makes it so much easier to engage and sell again. And I’m seeing 48% engagement with my emails, which I’ve never experienced before.

Do you see how not following the herd can lead to some really fantastic results?

Take inspiration and give it your own twist. That’s the lesson here.

Listen to this episode here:

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