Now this is a nice infographic that looks at the psychology of social commerce (or in other words, it looks at our behaviour and what drive us to purchase online).
I can certainly relate to this and rely on reviews and recommendations of my peers for most purchases. In fact I rarely search for anything on Google these days, instead asking for recommendations on Twitter and Facebook, and this is clearly a trend.
With this in mind, are you making it easy for people to recommend your products or services? Are you making the most of social commerce? With 25 Billion pieces of content are shared on Facebook every month, you might want to.
