Seven Figure Females: The Roundup

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How to make seven figures

Earlier this year I created a podcast mini-series called Seven Figure Females, to bust some myths around creating a 7-figure business as a female business owner, to understand what it truly takes to get there, and to inspire you to aim high – and we certainly did that! 

Do you know what I found so interesting? How similar the wisdom these ladies shared was, such as:

  1. How you can’t get to 7-figures without mindset work (especially around money blocks)
  2. Create a business strategy that works for YOU and your personality 
  3. The importance of consistent action (naturally)

Take a look below for links to listen to all fifteen of the inspiring 7-figure females in the series, and my roundup of their advice on: 

  • Money 
  • Building a team
  • Routines and Rituals
  • Funnels and Launches
  • Mindset
  • Strategy

Honestly, there’s so much wisdom in this lot that I could write a whole book.

If you missed any, or if you want to go back and listen, there are some handy links at the bottom of this post.

Here are our top takeaways from the Seven Figure Female Mini-Series:


  • Money itself doesn’t cure money blocks. The more money you have doesn’t mean you have a better mindset. Whatever figure you make, you’ll still have blocks you need to work through – you just get faster at it. (Denise Duffield-Thomas)
  • Look at your expenses, budget and financial statements through a different lens. Don’t wait until you’ve made 7-figures to become empowered around your money. Clarity, power and making decisions from a place of abundance is possible now. (Natalie MacNeil)
  • It’s never about the money, it’s about the feeling that you believe having the money is going to bring you. (Natalie MacNeil)
  • Your turnover as a business is vanity; What you take home in your pocket is sanity. (Shaa Wasmund)
  • Don’t get too caught up in arbitrary numbers. Part of the ‘rich mentality’ is that if all your bills are paid, all your needs are met, and all your desires are fulfilled, what does it matter what the number is on the balance sheet at the end of the tax year? (Harriet Hale)

Building a Team

  • Hire people with the best attitude to help you grow. Let go of the day-to-day tasks and trust that they can do it better than you. (Sigrun)
  • When thinking about hiring: A content writer knows how to blog, but not necessarily how to sell. A copywriter is someone who can write copy that sells, including sales pages, landing pages and sales emails. (Sigrun)
  • You don’t need a huge team to run a 7-figure business. Consider contractors for batching written and filmed content, or on a project-by-project basis. (Denise Duffield-Thomas)
  • Hire for where your company is two years from now, not for where you are today. Ask yourself, “Who will be the multimillion dollar company A players? Who are the people who will thrive in that size of business?” (Natalie MacNeil)
  • Hiring/buying from a victim mentality – “You fix me; You do it for me” – rarely works out. Check-in on your own buying strategy. Why are you buying and what’s the energy behind it? (Lenka Lutonska)
  • Getting a VA before you can afford them frees up your time to focus on marketing and the things that drive revenue to your business. (Shaa Wasmund)
  • Micromanagement will stagnate your growth; Learn to let go and delegate by building trust with your team. Open, transparent, honest, frank relationships and conversations with clear boundaries help. (Harriet Hale)
  • Your work expands or contracts to fit the team you have. If you have a bigger team, you will naturally create more work because you keep telling yourself you need to find something for them to do. Resist the idea of hiring people for no good reason. (Bushra Azhar)
  • If managing a team isn’t your zone of genius, hire someone else to do it for you so you can still scale and do what you love. (Angela Lauria)
  • Commit to consistently looking after your employees and contractors like the queens and kings they are. It instils loyalty, connection and a deep desire for them to want to see your success just as much as their own. (Julie Parker)

Funnels and launches

  • With launches, less can sometimes be more. Doing more launches will not necessarily lead to better results. Consider internal as well as external funnels, i.e. retaining existing clients and moving them through higher and higher level programmes. (Sigrun)
  • Evergreen funnels mean money doesn’t have to come from big stress, big push and big risk that might not pay off and burns you out. (Amanda Jane Daley)
  • Live launches work when you have a great sized audience. If you don’t, you’re wasting your energy and time when you could be focusing on creating a really great sales machine, than putting that out to a cold audience. (Haley Burkehead)
  • Consider a ‘dynamic funnel’ with its own cart open, cart close dates for inbuilt urgency. Look at the micro launch model: one week long launches where you promote something for three days, do one live event and then nudge people to buy. This doesn’t need to take a lot of your time if your team sets it up and you just have to show up for the live webinar. (Bushra Azhar)
  • Helen’s launch model is simple and rinse-and-repeat using a five day challenge beforehand. The challenges are always in their multiple thousands with 5% of those people eventually buying. It’s a numbers game. (Helen Pritchard)
  • Using affiliates builds excitement as it’s like having 100 launches at the same time. You’ll need to “launch” to the affiliates themselves in order to get them really motivated to sell. (Selena Soo)
  • A big, substantial launch can take 6-8 months to prep for and deliver so be realistic about timelines and what else you can fit in – if a big yearly launch is your major money-maker, prioritise it. (Selena Soo)
  • To grow your audience, commit to your plan and go all-in. Wishy-washy plans make for wishy-washy results. (Carrie Green)

Rituals and Routines

  • Morning ritual: stretch and affirm: “I’m extremely grateful I’m alive and today I expect miracles.” (Lenka Lutonska)
  • Rituals are not as rigid as habits. If you don’t go through the same routine every day, that’s okay. In the morning, check in with your highest vision and biggest goals before jumping into tasks and to-dos. In the evening, try a little journaling on, ‘what did today reveal to me? What did I learn today?’ so you can clear your energy and rest. (Natalie MacNeil)
  • If you don’t like a fixed morning routine ditch it for a fluid working style that plays to your personality. You might consider batching your days, e.g. Monday for internal meetings, Tuesday for clients, Wednesday for podcast or video recording and Thursday and Friday kept free. (Sigrun)
  • If working an early morning, then taking more time off in the afternoon works for you – do it. (Amanda Jane Daley)
  • When problems arise throughout the day, add to an Evernote. Then when you’re in thinking time, tackle those problems and create solutions. (Haley Burkhead)
  • Whatever habit you want to get into, remove all the distractions. If you want to get focused on writing a book, switch everything off; all your notifications, switch your phone off, go and lock it away. Literally take your phone, put it in the car in the glove compartment, lock your car, come back in, switch everything off on your computer. Or even better, write, pen and paper. (Shaa Wasmund)


  • Be willing to suck. Be willing to do a bad first webinar, first digital course, first Facebook group, first book. It won’t be your best, but do it anyway. (Angela Lauria)
  • Show up – especially when you don’t feel like it. (Helen Pritchard)
  • People who buy from you are not doing you a favour – you’re doing them a favoure by allowing them to buy from you! People buy because you are the solution they’ve been looking for and they feel blessed and fortunate to come across you. (Bushra Azhar)
  • You don’t have to make anything up or get stuck in imposter syndrome; if you share what you know, that’s enough because it will absolutely help somebody. (Denise Duffield-Thomas)
  • Decide to adopt the belief that your business is going to work out – your energy will follow your belief. (Amanda Jane Daley)
  • Beliefs are everything. If you believe “sales are hard”, sales are going to be hard. If you believe “sales are easy and fun”, your brain will find a way to make it easy and fun. (Haley Burkhead)
  • Self doubt is a sign of growth because the ego doesn’t fight when we stay in our comfort zones. (Lenka Lutonska)
  • Trust the guidance you receive – even if it’s counter-intuitive. (Harriet Hale)
  • You are right on time because it is absolutely impossible to be late for your destiny. (Amber McCue)


  • If you want to create a signature programme, look back at the content you’ve already created e.g. webinars. Can you repurpose and repackage into a course or programme that’s unique to you? (Sigrun)
  • You don’t have to keep switching products. Iterate instead of reinventing the wheel, e.g. look at processes, details in the welcome packet and module content to make it the best it can be. Impeccable delivery goes a long way. (Amanda Jane Daley)
  • Taking a step back from revenue-generating activities in order to concentrate on audience growth, such as writing a book to spread your message, can pay off later. Growth means getting comfortable with the constant expansion and contraction of the cycle. (Lenka Lutonska)
  • Unless you’re Tony Robbins, the only way to get to seven figures is to find a way to scale with a digital product. Whether it’s an online course, membership site, or multiple group programmes, package the knowledge you have curated and put into practice over your career. (Shaa Wasmund)
  • Which of your offers could become ‘recurring revenue engines’? Ideally these are hands-off with an automatic monthly payment for e.g. softwares or memberships. (Bushra Azhar)
  • If you are going to create a portfolio of products, ask yourself, is product A creating hunger for product B? Upsell in a way that makes sense, because you can’t claim product A is the best, then come along later with product B and claim that one is actually the best – it’s out of integrity. (Bushra Azhar)
  • Maybe you offer a training you can teach in an hour. Can you expand it out and go deeper, then offer group support to turn it into something more profitable? (Helen Pritchard)
  • Scale up by leveraging group programmes.Twenty clients paying $5,000 for a 6-month one-on-one coaching package can get you to 6-figures. Add in a mastermind and/or online group programme and you’ll start to scale to the multi 6-figure mark. (Selena Soo)
  • Experiment: what happens if you take your lower-priced courses off sale and give people  no choice but to join your premium programme? (Denise Duffield-Thomas)
  • Advice for scaling: Streamline. And when you think you’ve streamlined, there’s more streamlining to be done. (Amber McCue)

Whoof … that was quite a roundup. Full of golden nuggets you can use in your own business growth to six, multi-six, seven figures and beyond. 

And if you want to go back and listen to the shows, they’re linked below:

  • Selena Soo on how doubling down on what worked and the power of affiliates took her business to seven figures and beyond. Listen now

  • Angela Lauria on the power of saying no, going deeper with your existing customers and making a million dollar mistake on her journey to $3 million. Listen now

  • Linkedin legend Helen Pritchard on her journey to seven figures, and how she’s focused on just one thing and dropped everything else to get her there. Listen now

  • Bushra Azhar on recurring revenue engines, micro launch models and the pitfalls of growing so quickly (including how ‘fluke thinking’ cost her thousands). Listen now

  • Harriet Hale on trust: of her team and the divine guidance she’s received on her way to 7-figures. Listen now

  • Shaa Wasmund on how she’s created a business that allows her 17 weeks a year holiday, doubling down on what she loves, and the lesson she learned from James Dyson. Listen now

  • Lenka Lutonska on conquering self-doubt, serving from a place of obligation, and the three energetic stages that created a quantum leap in her business to get to 7-figures. Listen now

  • Haley Burkhead on hitting 7-figures after only 18 months in business, how to move from entrepreneur to leader, and fueling your sales machine to scale up. Listen now

  • Natalie MacNeil on doing your inner work, creating rituals that serve, and embodying the 7-figure leader you want to be, way before you actually get there. Listen now

  • Amanda Jane Daley on disaster launches, getting your systems in place (so your business doesn’t disappear when your team members do), and iterating your offers instead of reinventing the wheel. Listen now

  • Denise Duffield-Thomas on money blocks, books, boundaries and how babies bring abundance. Listen now

  • Sigrun on money mindset, building teams and not having a fixed routine. Listen here for some real insight and motivation. Listen now

  • Amber McCue on the mistakes, learnings and things she said no to, to create the focus she needed to scale to 7-figures. Tune in to discover how one powerful concept changed everything. Listen now

  • Carrie Green on the importance of audience-building, money mindset and membership models. Listen now

  • Julie Parker on how she’s doubled down, stayed in her lane, and truly invested in her team to get herself to seven figures plus. Listen now


For those conscious souls ready to step up and serve. Suitable for established or new coaches.