How to be tech confident (even if it’s really not your thing)

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Have you ever wondered what it would be like to be one of those people who picks up new tech and just runs with it?

I’m thrilled to introduce a brand new series over on The Simply Smart Business Show, The Strategy Sessions. In this series, I record a coaching session where I help a real, live small business owner overcome a very real problem they’re facing.

This week, it’s the lovely Emma Gibbs-Ng, a mindset coach and hypnotherapist who works with motivated women.

The problem?

“When I’m talking, when I’m coaching, when I’m at events, I have no problem in doing what I need to do. But when I then think about anything on the technical side (Facebook ads, digital marketing, anything), I just procrastinate. I just seem to have a block there. It’s like I attract all of these things that don’t work which makes me not trust myself. It’s getting to the point where I feel like I’m not moving forward because of it.”

Listen to this episode here:

Key takeaways:

  • The fear of the tech not working and the fear of you getting it wrong is the biggest thing that’s holding you back. It’s not actually the tech not working that’s the issue.
  • When you deal with fears like this, think about whether this could be an upper limit problem (ULP). Is part of you afraid of achieving the success you say you want?
  • Facebook engagement is tricky for any business – it takes a lot of experimentation and a lot of time. (If you want to know how to get the best from Facebook right now, read this.)
  • Don’t underestimate the power of just being there to support your people, even if they’re not actively engaging with you.
  • Dig into what your people need from you. What problems are they actually facing? What objections do they have around signing up for stuff? Once you really understand this stuff it’s so much easier to map out a strategy that works.
  • If tech stays a struggle and you don’t have all the time in the world to crack that code, try listing out all the issues you’re having and finding someone who can help you. Outsourcing might just be the most effective thing for you to do. Being tech confident doesn’t mean that you have to do it all yourself.
  • Done is better than perfect – always remember that!

Listen to this episode here:

Resources mentioned in this episode:

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For those conscious souls ready to step up and serve. Suitable for established or new coaches.