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Let’s talk about putting an end to Dude Bro Marketing

As women, a lot of us want to take care of and love on our audience, but we see a lot of Dude Bro Marketers in the industry only after the sales (the ones in all those Facebook ads with the flash cars and money focus). In this episode of Be the change, we’re talking about the impact of this type of marketing on all of our businesses.

Be the change is a mini-series here on The Simply Smart Business Show where I get down to it with leaders in the online business world to talk about the problems facing our industry today and (most importantly) how we can create the changes we want to see.

Listen to this episode here:

Takeaways from this show:

  • When we see the Dude Bro Marketing that really doesn’t resonate, it can push us to the other extreme – the one where we’re afraid of selling because we associate sales with sleaze.
  • Sales make your business.
  • There’s a view in our industry that info products are out to get you, to steal your money. This can be a real challenge for those of us who want to change lives and make an impact. Our world could change massively if we took away the slimy marketers,
  • You are creating an experience for your prospects and clients. Unfortunately, if someone enters the coaching world through a Dude Bro funnel, that experience will be entirely different and could very well put them on the completely wrong path.
  • Don’t just focus on the sell, focus on the love!
  • One of the problems of the Dude Bro Marketing is that it’s very templated, very scripted. They’re encouraging the copycat mentality, and that’s a slippery slope when you don’t know any better.
  • Selling someone a template on how to sell is just lazy!
  • They’re taking the human out of marketing here, and that’s not good. Don’t think about that one adjective that will increase your conversion rate by 2% – talk to your people like human beings… because they ARE human beings.
  • The intention behind your marketing makes a big difference.

Listen to this episode here:

More on Haley here:

Haley Burkhead is the founder of Profit Planner and the host of the CEO Vibes Podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated. Haley is a consultant, podcast, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Medium. Find free business automation secrets at profitplanner.co.

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

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