Let’s talk about what it truly means to be a coach

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In this episode of Be the change, I’m talking to the wonderful Jenny Fenig about:

  • What it truly means to be a coach, rather than just calling yourself one
  • How we can bring integrity back into the coaching industry
  • Why people aren’t trusting coaches right now (and what we can do about that)

Be the change is a mini-series here on The Simply Smart Business Show where I get down to it with leaders in the online business world to talk about the problems facing our industry today and (most importantly) how we can create the changes we want to see.

Listen to this episode here:

Takeaways from this show:

  • Coaching is a craft and a calling. It’s not just a way to make more money. Legally, you can call yourself a coach whenever you want, but that’s not ok.
  • As a coach, you’re a true partner to your clients. You don’t say yes to everyone who wants to hire you. You’re discerning and you only work with the people who you know you can genuinely help.
  • If you want to be a coach, take it seriously. Learn what you’re doing – don’t take a shortcut, don’t cheap out on it, don’t tell yourself you’ll figure it out as you go. If people are investing in your support and you don’t take it seriously enough, you’ll do more harm than good.
  • The real role of a coach is to be the critical thinking partner to your client. You’re there to stretch them, and to be the sounding board that helps them to see things they might not have noticed before. You’re not there to be their best friend or give them every single answer.
  • Coaching can move into the realm of care-taking and codependency and that’s not healthy. This is why it’s so important for us to do our own inner work.
  • Coaches can often feel like they need to be all things to all people, but this needs to stop. We want to empower our clients to be able to find their own answers, certainly to check in with you, or to celebrate with you, to share with you, but not to depend entirely on you.
  • Be a coach, not just a taskmaster.

Listen to this episode here:

More on Jenny here:

Jenny Fenig, creator of the Get Gutsy movement, is a coach to spiritual women on a mission. Jenny’s mission is simple: help you touch more lives with your message and cash in on your calling.®

After a successful corporate career in New York City, Jenny quit her 6-figure job to do what she was put on this planet to do: coach gutsy leaders to rise to their next level.  She does this by empowering you to tune in, do less + make more.

Jenny is the creator of several transformational programs, courses and retreats; the author of “Get Gutsy”; and the podcast host of Get Gutsy. She was named a Silver Stevie Award Winner for Coach of the Year.

She lives in Massachusetts with her husband and three children who make the journey sweet … and a little wild.

Loves: women’s wisdom, writing, tea, yoga, homeschooling + changing the world. Find her at

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.


For those conscious souls ready to step up and serve. Suitable for established or new coaches.