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The entertainment industry’s relationship with social media is changing -and fast.
With the industry getting its own Twitter dashboard, American Idol’s weekly outcomes being predicted by SM stats and Twilight’s Facebook Fan page reaching 5 million and counting, proof of the SM-Entertainment (r)evolution is everywhere:
- Social Media Use on the Rise in TV Newsrooms [STATS] // Mashable // 15-04-10
- From YouTube to Stardom, Justin Bieber’s rise to fame and how social media has helped // From where I’m sitting.. // 11-11-09
- Voddler: Spotify for Film? Another Youth Lead Innovation for the Film Industry // Face Youth Lab // Date unknown
As a result, showcased below are 30+ of the most recent, significant and at times creative case study examples of filmmakers’, musicians’, broadcasters’ and all-round entertainers’ use of social media.
We hope they’ll provide you with a backstage pass to some of the tricks of the trade. Enjoy.
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TV + Broadcasting
NBC gets social in Web-based viewship push
Reuters // 13-05-10
Tweets Prove Big Bucks for Conan O’Brien
Social Media At Work // 17-03-10
BBC news staff embraces social media
Business Blogging Blog // 10-03-10
Learn Social Media by Example: “Give Me My Chuck” Campaign
Thoughtpick // 05-02-10
Social media case study from Seth Miller of Turner Broadcasting System
Business Blogging Blog // 01-02-10
How NPR uses Twitter and Facebook to Report Breaking News
Social Media At Work // 15-01-10
Twitter Fans Try to Rescue TV Pilot
Social Media At Work // 10-01-10
Seattle Journalists Create a Public GoogleWave for Real-Time Reporting
Social Media At Work // 09-01-10
ESPN Editor on Social Media Policy: Our Talent’s Personal Brand is ESPN
Mashable // 05-08-09
Justin.tv Had E3, But UStream has The Jonas Brothers
Mashable // 04-06-09
Doctor Who on Swapits (PDF)
Iabuk / Swapits // Date unknown
E4 gets Skins off to a flyer with exclusive MySpace preview (PDF)
Iabuk / MySpace // Date unknown
H20 on Swapits (PDF)
Iabuk / Swapits // Date unknown
icrossing helps channel 4 re-engage with its teenage audience (PDF)
Iabuk / icrossing // Date unknown
Film
Iron Man 2 Campaign – Learn Social Media By Example
Thoughtpick // 06-05-10
Anatomy of an Indie Film’s Social Media Campaign
WebWorkerDaily // 14-04-10
Tron Legacy Viral Campaign – Learn Social Media by Example
Thoughtpick // 11-03-10
Harry Potter Tweet – Learn Social Media by Example
Thoughtpick // 09-03-10
Avatar Movie – Learn Social Media by Example
Thoughtpick // 24-02-10
How Social Media and the Web Helped Avatar make $1 Billion
Mashable // 08-01-10
Twitter Can Bury a Movie. It Can Also Make it a Success
Mashable // 20-09-09
Social Media Micro Case Study: “X-Men”
Threeminds // 08-12-08
12.12.08 is The Day The Earth Stood Still (PDF)
Iabuk / MySpace // Date unknown
Blue Fountain Media // Date unknown
Social Media Case Study: The Girl With The Dragon Tattoo
Writing Roads // Date unknown
Music
How Social Media is Changing the 2010 Grammys
Social Media At Work // 26-01-10
Video Games
Sony integrates Facebook into PS3 game
Business Blogging Blog // 31-03-10
Burnout on Swapits (PDF)
Iabuk / Swapits // Date unknown
Xbox’s Master Chief launches Halo 3 on MySpace (PDF)
Iabuk / MySpace // Date unknown
Other
SeaWorld’s Whale of a Social Media Campaign
Mashable //02-06-09
Boise Water park Puts Its Money Where Its Guests Are
Womma // Date unknown
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