Welcome to the latest episode of The Simply Smart Business Show. In this show I’ll be talking about the importance of having values, and how to implement them in your business.
Listen to this episode here:
Right now, my Simply Smart masterminders are working through my Business Strategy Workbook. Part of that is about looking inwards at what they’re doing and what that means. It’s about exploring their purpose, uncovering their USP, and deciding who they want to work with.
In a nutshell, we’re looking at our value propositions, and how we communicate those to our people.
I’ll be frank, it’s hard work, but it really is necessary to dig that deep. You’ll leave with a sense of clarity. You’ll leave feeling much more aligned to what you’re doing. You’ll leave knowing your next steps.
But here’s the thing, once you’ve put the work in on these iron clad business strategies, it’s easy to file them away in a drawer and forget about them – and that’s what I want to highlight in this episode.
Your value proposition can show up in your business every single day, you just need to get intentional. We see a lot of entrepreneurs telling us they have a value, but unless, as a consumer, you can see it, and feel it, and connect with it, it means nothing.
I’ll use myself as an example.
My three main values are:
- Acting with integrity
- Giving value in all that I deliver
- Delighting my clients and prospects
People now recognise those as my values, because I consistently bring them into my business practice.
Integrity
Integrity is a bit of a buzzword, but it’s super important to me. The way I see it, integrity should be the way you behave always – even when nobody is watching. It’s about being honest about you can deliver when you’re writing sales copy, or pitching to clients. It’s about not over claiming stuff. It’s about making sure a prospect is the right fit for you.
The integrity of my team is just as important to me as my own integrity. The way they show and treat clients reflects my code of conduct. It hasn’t always been this way, but I will no longer work with people that don’t match my levels of integrity.
Integrity is also about holding your hands up when you’ve messed up. Hiding, or avoiding the issue, will never be the right thing to do.
Value
I’m a real stickler for giving value with everything I deliver. We’re flooded with “experts” asking for huge fees while delivering minimal value, and that really rubs me up the wrong way. Having said that, there are also some truly amazing online marketing people that I admire hugely, because they give heaps of value to their audience.
I try to give just as much value to my “free” audience, as I do to my clients. I write regular blog posts, I offer some seriously juicy free guides and now I do this podcast too. I also have a free Facebook community filled with tips, feedback, discussions and challenges – I always want people to walk away thrilled, even if they’re not paying for anything.
Client delight
I often go above and beyond, and give my clients more than they’re expecting. I suppose the reason I don’t make those extras an incentive to work with me is because the element of surprise is what makes it all so delightful!
It doesn’t have to be something big or expensive, but offering people a little bit of something extra makes them feel like they’ve been really well taken care of.
There’s another, very obvious way to bring your values out into your business, and that’s with your content. Bring your core beliefs into the content you create. Your opinions, and things you take a stand on are part of your USP, and content marketing is a very simple way to start spreading that message.
Resources mentioned in this episode:
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