After 5 years in business, this is what I’ve learned (Part 2)

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Welcome to the second installment of my little celebratory series on The Simply Smart Business Show. In this show, I’m following up yesterday’s episode with another five big lessons I’ve learned after 5 years in business.

(If you haven’t listened to yesterday’s show, go do that now. It’s a good ‘un.)

These are all topics I’m crazy passionate about and could talk about for hours, so if you’d like to keep the conversation going, make sure you’re a member of the Simply Smart Business community – we’re a lovely bunch.

Listen to this episode here:

Cashflow is everything.

Many small business owners are days away from bankruptcy.

Let that sink in a minute.

Because it’s true. Cashflow really is KING when it comes to running your business and ensuring you have a buffer that can keep you afloat if the worst happens, is so so important

I didn’t learn that until much later one and pretty much went from sale to sale, with no eye on profit, operating costs or sales forecasting. And that’s a dangerous place to be.

These days, I can’t operate unless I have at least 3 months worth of business costs to keep me afloat, just in case something doesn’t sell, or I get ill, or my kids get sick.

Lack of belief is the one thing that will make you fail.

Belief is everything. In yourself. In your products or services In your message. In your marketing. In your results.


Because here’s the thing, if you don’t believe then neither will anyone else, and THAT my friend makes it damn hard to sell anything.

If you’re a non-believer, work out why you don’t believe. What stories you’re telling yourself. What past experiences you’re using as proof. Try to rewrite them. Try to work out what WOULD make you believe and make changes to ensure you believe 120% in yourself and your business.

Once you do that, people will be knocking down your door to buy.

The thoughts in your head aren’t your reality.

Man, we can be our own worst enemies, right?

Telling ourselves we’re too this, too that. Things we’d never say to anyone else because they’re so mean. But we do this to ourselves.

But here’s the thing, our inner means girls are saying this because they feel unsafe or uncomfortable because you might be trying something new. So they’ll try to keep you small, try to hold you back.

I hear so much advice saying ‘ignore those inner voices’, but here’s the thing, if you ignore them they just come back.

Instead, I like to acknowledge them, to treat them with kindness, to tell them that ‘it’s ok, I know you feel unsafe but they can go sit down because I’ve got this, no matter how scary it feels’.

Once that part of you realises this, those stories start to evaporate and are replaced with more positive stories based on fact and reality.

You have the power to change your thoughts, and in turn, change your reality. You just need to choose to.

Finding your soul’s work changes everything.

So, there are a lot of people harping on about ‘finding your soul’s work’, and I’ll admit, when I first read this I thought it was a load of old woo woo rubbish.

Until, that is, I found my souls work.

I wasn’t searching. I didn’t even know what I was looking for. But once I realised that running my masterminds and spending that precious time with a group of women, watching them turn into successful CEOs in front of my eyes. MAN, that felt good. It gives me tingles, still does.

THIS is when I knew I’d found it. And it makes everything so easy, so effortless, because I’m working in my zone.

So don’t get fixated on it, don’t force it, but keep one eye out for that elusive souls work. Because when you find it, you won’t want to let it go.

Only hire people who have done what you want to achieve.

This was big for me. I made a few mistakes when hiring coaches and training to help me grow.

I picked a couple of coaches based on recommendation only, without realising that ANYONE can create buzz, but it’s not always real (you’d never know I was digital marketing specialist would you!).

The mistake I made was picking coaches who weren’t right for where I was at that point. Coaches who, actually, were at my level (even though claiming far more). Coaches who couldn’t teach me what I really needed because they weren’t there themselves yet.

And this caused a big old delay in my progress.

A lot of people make bold claims online. But few actually walk the walk, as I do.

Do your due diligence, be clear what you NEED to achieve in your business and find the right coach that can teach you that. Check out that their claims match their reality. Invest in the right people and you will jump forwards leaps and bounds.

Listen to this episode here:

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If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

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For those conscious souls ready to step up and serve. Suitable for established or new coaches.