Let’s talk about building for sustainability, not spikes

As Seen In...

A lot of the stress of being an entrepreneur starts with that feast or famine cycle – the pattern of your income arriving in spikes, with the interim months feeling more difficult or chaotic.

This can be a really unpredictable way to do business. In this episode of Be the change, I’m joined by Phoebe Mroczek to talk about how we can create a more sustainable sense of success in our businesses.

Be the change is a mini-series here on The Simply Smart Business Show where I get down to it with leaders in the online business world to talk about the problems facing our industry today and (most importantly) how we can create the changes we want to see.

Listen to this episode here:

Takeaways from this show:

  • There is no such thing as overnight success, but we don’t talk about the many years that go into building an audience etc. That’s not the sexy, fun part.
  • Sometimes you can make money really quickly online, and sometimes you can’t. The point is not to get discouraged when it doesn’t happen the way you assumed it would.
  • Don’t compare yourself to a story when you don’t really know what’s going on behind the scenes.
  • Ask yourself: if you knew you were going to be building this business for the next 10 years, what would you focus on first? What would you focus on second?
  • Building for sustainability is a mindset.
  • With a launch model, you don’t know how much money people are making. You don’t know what their expenses look like. Real sustainability is about profitability and systems.
  • Check in with yourself: what kind of lifestyle do you want? How do you create a business that supports that? Don’t create a business you don’t want to work in.
  • Take responsibility for everything you post. How will that story you’re about to share help someone else?
  • If you’re confident in your abilities as a coach, you can’t be clipping your clients’ wings.

Listen to this episode here:

More on Phoebe here:

Phoebe Mroczek is a podcaster and marketing strategist who helps online entrepreneurs create a successful business and life by being more of who they are.

She built and ran a six-figure online marketing business for several years before realizing that her real passion was in helping entrepreneurs amplify their message and have a greater impact by being more of themselves.

Currently, she is the host of two shows:

[Unbecoming] A podcast and nationally-syndicated radio show that helps entrepreneurs release the judgments and beliefs holding them back from living a more meaningful life. Her show reaches 340,000+ listeners per month from 40+ countries, 16 AM/FM stations in 20 cities nationwide and across 20 Internet platforms.

[New To]  A show that helps newcomers and locals discover the best their city has to offer. In the first season launching summer 2019, Phoebe is going behind the scenes of Austin’s legendary food scene and diving into Austin’s best live music, the hidden gems of the coffee industry and the entrepreneurs to watch in the startup world. This show also hosts in-person meetup events.

Phoebe believes that while what we do in the world is important, we’re meant to do so much more in life than just work. As a curious explorer and recovering perfectionist, she’s traveled to 65 countries on 6 continents, been cage diving with great white sharks, camped in the Serengeti and motorbiked across 15 countries in Europe.

Visit Phoebe’s website here.

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.


For those conscious souls ready to step up and serve. Suitable for established or new coaches.