A Complete Guide to 2016 Content Marketing Trends

If you know me, you know how much importance I put on content. It’s the foundation of pretty much everything I do. Well, I just found this handy infographic from the guys at Social Media Today (originally created by Zen Content) which has some gems you need to know. In particular:

  • Content Marketing generates 3 times as many leads as traditional outbound marketing, while costing 62% less. I’ll just let you digest that for a minute.
  • 67% of companies using marketing automation find it effective. 84% of top performing companies are using it or plan to use it in 2015. If you listened to my marketing automation panel last month with Social Media Today last month, you’ll know how important this is to me.
  • in 2015, 92% of marketers said social media is important to their business model. What the hell are the other 8% doing then? Anyway, I digress …

I’ll let you see the stats for yourself, it makes for good reading. And for those of you still creating your 2016 plans, READ THIS!

content marketing trends


Need help growing or scaling your business? There are a few ways I can do that:

1. To get clear on what you need to focus on for your level of business, take my online business assessment click here

2. To join my affordable implementation membership, Consistency Club and create consistent action and better results, click here

3. Ready to create rock solid foundations and create consistent recurring revenue inside of my signature program, Business Success Bootcamp? click here

4. If you have an established business and you're looking to grow and scale, I've recently opened up my Elevate Academy with my 10 essential growth systems for online business (usually reserved for my mastermind members only, then click here