Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the five common threads that could really help you to blast your business results today.
Listen to this episode here:
Let’s get straight to it…
Stop focusing on all the things.
One mistake I see so many people make is trying to master every single marekting activity out there. My advice is to look at what’s available and decide what you’re genuinely drawn to.
What will connect you with your audience? What will help you reach your business goals? What will you enjoy?
Pick something, and learn everything you can about that one activity. If you decide it doesn’t work for you, put it to one side and move onto another.
Try everything in turn, then go back to the ones that get you the results you crave.
Do what suits you.
You might start with livestreaming, before discovering you don’t really enjoy it. That’s fine, perhaps you could try podcasting next. Keep dabbling until you hit your sweet spot.
To get maximum results, you want to spend your energy where you’re at your best, so don’t do things simply because you feel you should.
Don’t be afraid to go left.
Trends come and go. You’ll often notice a lot of big internet names trying out similar tactics, but that doesn’t mean you need to follow suit.
There is no cookie cutter model. My rule of thumb is that if I see everybody doing something, I’ll do something different. I don’t want to be the same as everyone else.
Or if I see everyone doing something that I really, really want to do, because I think it will really serve me and my people, I just look for a way to do it better.
Create consistent income.
Consistent income is a cornerstone of my business. I struggle with the whole “feast or famine” cycle. It stresses me out and gets in the way of my creativity.
Developing a business model that brings me regular income is how I give myself the space to do my best work.
There are lots of options:
- A subscription service
- A membership site
- A payment plan for a group program
- Client retainers
- Ongoing coaching
Building a more consistent, less hustle-focused business is what will keep you in flow – and that’s where we all want to be!
The biggest thing getting in your way ..
The biggest thing getting in your way is you. We are our own worst enemies. The worrying and the doubting are the biggest obstacles to our own progress.
It’s such a common problem. I work with so many women who deserve to be truly successful, but so often they struggle to get to that point… and it’s all because of their mindset.
Whether you think you can or you can’t, you’re right.
Listen to this episode here:
Resources mentioned in this episode:
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