5 things I’d do differently in my business

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Welcome to the latest episode of The Simply Smart Business Show. In this show I’m sharing the five things I’d have done for my business so much earlier, if only I’d known the impact they would have. I recorded this on Zoom

Listen to this episode here:

I would have trusted myself.

I’m a very creative person, as well as being very strategic, which means I always have lots of ideas – it’s a really great mix.

However, I’m also an over-thinker. For the longest time, I let this hold me back. Instead of getting all these things done, I would sit and worry about them, and think about all the risks, and hit the “delay” button.

Done is better than perfect – you can always tweak things on the fly.

I’ve learned that I just need to get my stuff out there. I can review and refine as time goes on, but I can’t afford to let my inner perfectionist rule the roost.

I would have invested in what I needed.

I’ve been investing in coaches and masterminds for the last three years, but I really wish I’d started doing that earlier. It’s the single best investment I’ve ever made.

I still remember the first time – it felt like a huge chunk of money, and I had a bit of a panic. What if it didn’t work? What if I didn’t get my money back?

I needn’t have worried. Each time I’ve made that investment in myself, I’ve seen a huge leap in my business.

Remember, you can’t do it all. We start out thinking that we have to do everything ourselves, and we have to get to a certain level before we can invest in something big. In actual fact, it’s often the investment that helps us reach that new level.

I would have identified by weaknesses and fixed them.

I spent a lot of time hiding behind my weaknesses. There are some things I know I excel at, but there are some things that have always been a struggle.

One of those, for me, was sales. I just used to avoid any situation that would mean selling. Webinars and clarity calls were a nightmare for me.

But identifying that weakness is what gave me the power to fix it. I invested in some amazing authentic sales training with the lovely Kendrick Shope, and I can’t even describe the impact it has had.

I can’t help but think that if I had identified my problem areas sooner and worked on them, I’d be even further along than I am now.

I would have outsourced.

I have a phenomenal team surrounding me. They work for me, they work for my clients, they’re amazing. I could not run this ship without them.

What I didn’t realise right at the start is that I should be focusing on my zone of genius – and it’s OK if my zone of genius isn’t doing EVERYTHING. In fact, that’s normal.

I should be helping my clients bring their dreams to life online, because that’s my jam. The other stuff? That’s someone else’s jam, so why not hire them to do it?

Don’t get me wrong, this is not about diving into debt. It’s about making incremental upgrades along your business journey.

I would have realised I’m enough.

My fear of visibility used to be crippling. I spent so much time feeling uncomfortable in the spotlight, and I didn’t do anything to change for a good long while. I just let it get worse and worse.

With this business, I kind of hid behind my computer screen for a couple of years, but then, last year, I decided to make a change.

I really worked on fixing that fear. I knew I wanted to go bigger with my business, and that meant being seen. It was difficult – of course it was… but it was worth it.

Now, I have a thriving online community, I live stream at least once a week, I have this podcast, I contribute content in  a bunch of different places…

The trick is to do the thing that scares you. Flood yourself with that fear, and see where you end up.

Listen to this episode here:

Resources mentioned in this episode:

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For those conscious souls ready to step up and serve. Suitable for established or new coaches.

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