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Survey shows finance directors value marketing investment

 

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Over 90 percent of UK finance directors in the B2B sector support the idea that companies should ‘market’ their way out of the recession, according to new research.

Contrary to popular belief, most finance bosses surveyed by WPP Lightspeed Research said that such action would help a company to gain market share as the economy recovered.

The research, which was carried out on marketing consultancy KDB’s behalf, surveyed 1000 UK directors. The results showed that more than four out of five favoured the idea of further investment in marketing and customer analysis as a way of countering the downturn. Read more …

 

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