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If you aren’t using social media to become a better company, you aren’t using it right

 

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I happened upon a rather useful deck earlier, and it’s only right and proper that I share it with you here. The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for anyone dipping their toe in social activity).

This presentation from Olivier Blanchard at Fusion Marketing Experience takes us through how social media should actually work, which is unfortunately a million miles away from how it’s currently being used by some businesses. There are some nice learnings (ignore them at your peril) all wrapped up in a humorous theme. I hope it’s useful.

[slideshare id=7387286&doc=socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebrussels-110325092927-phpapp01]


 

2 Comments
  1. Mark Harai says:

    I love some of the quotes in this presentation, but this one sticks out at the moment:

    “He who creates the most refreshing value wins”

    If you’re focus is creating value with your social media efforts, you’ll create it. It’s just a built-in benefit of the social web.

    If you’re an a^s of a company, stay far away – it amplifies that too… It’s just a build-in benefit of the social web.

    Overall a insightful presentation Gemma – thanks for sharing this : )

  2. Hi

    That was really a brilliant show and a powerful representation of what some people think about social media marketing. Rule 7 explains it well. LOL, This is what happens even with some corporate giants. They think that social media marketing can be done by anyone during the tea break. Without a well designed strategy it can only give you a web page and that’s true that “If you are not using social media to become a better company, you aren’t using it right ”

    Really a well designed info, lots of messages and tips. Cool. Expecting more…

    Thanks

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The right traffic is the LIFE BLOOD of your business.

Grab these tried and tested tips and give your business the boost it deserves.

It's free!