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Don’t believe the gurus

 

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Welcome to the latest episode of The Simply Smart Business Show. In this show I’ll be looking at whether you should listen to online gurus and people like me (which is ironic, considering this is a podcast).

Listen to this episode here:

This is an interesting topic for me, as someone who spends an awful lot of time online, handing out advice.

But it’s worth noting that I’m not dismissing all the AMAZING online marketing experts out there. There are so many people out there who inspire me and teach me about life (and business) daily.

What I’m talking about is what you DO with that information. 

I’ve wanted to talk about this for a while, because recently I’ve seen a huge upsurge of copycating. People starting out getting advice from the gurus and following what they advise word for word. But more often than not this fails, because they’re NOT them. There are just too many variables for this to work every time.

I keep seeing so many fantastic, switched-on business owners feeling pressurised to create their businesses following a certain model. They feel like they should be swimming in six-figure launches. They should be live streaming to millions. They should be showing up and “adding value”, here, there and everywhere.

Like I said, that stuff can be great, but it’s not for everyone.

Being in alignment, and growing your business in a way that feels right for you is crucial. Be brave enough to say “No, that doesn’t work for me actually. I don’t believe in that.”

Don’t get me wrong, I would never tell you to go out there and dismiss all advice, just be discerning. Soak up as much knowledge as you can; learn from the experience of others but then layer that onto your own thinking and your own beliefs.

Your own values, your own business goals and your own objectives should motivate every move you make. Think about how that expert advice can fit into these pillars of “you”, not the other way round.

The biggest challenge I see small business owners facing is the fear that their own ideas are unfeasible/derivative/not good enough, and this can really feed into the cookie cutter mentality. I’ve dealt with this stuff myself..

Denise Duffield Thomas’s Lucky Bitch Bootcamp really helped me work on my own mindset, as well as introducing me to the wonderful world of EFT, or Emotional Freedom Technique (Brad Yates has some great resources on this).

I guess this really is about taking a step back and realising that all the stuff that you’re seeing online around different courses and frameworks and processes is based on urgency and fear (and in total transparency, I use those techniques myself). Just aware of those things. Then, if you do buy them, layer your own analytical process over that and apply it to you and your life. Really think about how you can make it work for YOU.

That’s what I want people to do when they learn from me, whether they’re getting a free bit of content from me on my blog, whether they’re listening to me on the podcast, whether they download something or whether they buy something from me. I want everyone to apply the knowledge to themselves rather than doing what I’m telling them to do verbatim – because it won’t work for everybody in the same way.

Resources mentioned in this episode:

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

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The right traffic is the LIFE BLOOD of your business.

Grab these tried and tested tips and give your business the boost it deserves.

It's free!