Welcome to the latest episode of The Simply Smart Business Show. In this show I’m joined by the lovely Jo Gifford, founder of the Killer Content Academy, and we’re talking about how to step back from the overwhelming madness of online business.
Listen to this episode here:
** This podcast was inspired by Ali Brown’s brilliant podcast on how to stop the insanity of guru-dom. This topic really resonated with me and my rainbow-coloured guest, so we really wanted to hop into the conversation and share our thoughts. I’ll share a brief overview below, put it’s well worth giving this episode a listen.
Social media, digital marketing, and the big old Internet offer us the opportunity to reach out and really connect with people, but the downside of that is the overwhelm.
We simply cannot log onto Facebook without seeing carefully staged lifestyle shots, or income-based claims of greatness. It’s overwhelming.
The worst part is that we see all these coaches and self-named “gurus”, encouraging newbies to invest in all this madness, and really get into the marketing stuff, before they even have any paying clients.
Investing in yourself is important. It’s something I do all the time, but it’s important to do it incrementally. I flat out refuse to let people pay for my Mastermind with credit cards – living and working within your means is Business 101.
It’s so easy to see something new and shiny online, and think that you have to do that too in order to succeed. Jo and I have both done that – and even now, it’s a temptation. All these formula fix-its, and fifty-figure promises might work for some, but they will not work for everybody. That’s where you have to really put some thought into the whole shebang.
The key here is to have your business foundations in place. Make sure your products and services are working for you- you don’t even need a full website, a simple landing page would do. Once you have the basics nailed, you can start thinking about marketing… but again, that doesn’t mean going all out. You don’t have to invest thousands in ads, or pro sales funnels… start small. Use photos you’ve taken with your phone. Experiment with small-scale Facebook ads. Share your business with the people you know, and ask for referrals.
Once you know start to know what works for you, you can get creative with it. Think about your experience, your expertise, and the quirks of your personality, then incorporate those into your messaging. You can blend your business ideas, with the things that make you YOU, and develop something that’s entirely unique. That’s where the magic happens.
This episode really is full of juicy inspiration (as well as goats, Dr Dre, and unicorn milkshakes). Give it a listen here:
Resources mentioned in this episode:
- Ali Brown’s fantastic podcast
- Tara Newman
- Blow up the Blueprint (Jo’s Facebook group)
- Income claim marketing is a recipe for disaster – here’s what to do instead (article by Nathalie Lussier)
- James Altucher